
Label Joan — Gift for Mom
Named after our own mother—we self-target our lightest jokes.
A genuinely decent California red blend, three hilariously honest back-labels, and free shipping to 47 states. The perfect gag gift for Mom—a bottle worth the punchline.
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Growing up in a small village in Tuscany, surrounded by rolling vineyards and the aroma of freshly harvested grapes, I learned the age-old craft of winemaking from my grandparents—returning years later as a vintner determined to honor that heritage.
Actually, none of that is true. I simply wanted to sell wine with the words “Your Mom” on the label.
Meet the winesEach “back” label is named after one of our own. We recommend the full collection—for science, and for the group chat.

Named after our own mother—we self-target our lightest jokes.

Throwing our own mother-in-law under the bus. Also known as “Verdy.”

By law, we can’t ship to Utah, Kentucky, or Mississippi. Everywhere else: cheers.
The collection that says “I love you” and “I’m hilarious” in one bottle.
Grab the trioWe currently ship to every state except Kentucky, Utah, and Mississippi. Want us in your state? Tell us below.